As people have flocked to live in cities, downsizing and ever-smaller homes have become the norm. It’s why the self-storage industry is booming – valued at $30 billion in the US. With a delivery service and digitised inventory, Clutter is making it easy to embrace minimalism in a domestic setting.

People dislike change, often placing a high value on the products they’re used to. But when it comes to the latest smartphone, many will abandon their apprehensions and happily splash out. Canvas8 sat down with Robyn LeBoeuf to understand why people feel the urge to constantly upgrade.

One guy microwaves his phone instead of a burrito. Another accidentally drops it in a drink. So goes one of Virgin Mobile's 'Happy Accidents' adverts, which have been watched by millions since they first aired in 2013. It's no joke though. People really are secretly breaking their stuff. But why?

While we might be able to stream music through Spotify, borrow a Zipcar, and rent a designer handbag, the tech industry lags behind, locking consumers into expensive devices that’ll be obsolete in months. Can ByeBuy’s pay-as-you-go model for renting gadgets break the upgrade cycle?