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  • Is a more circular economy needed to sustain our planet?
  • Is a more circular economy needed to sustain our planet?
    Rob Bye, Creative Commons (2017) ©
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Why consumers demand a circular approach

With more circular initiatives surfacing – from small start-ups to corporate strategies – not everybody is on the same page about what a circular economy entails. As global debates heat up, will a zero-waste lifestyle move from a fringe movement to the mainstream?

Location Global

Scope
“I once heard that there are more than 200 definitions of the circular economy,” says Céline Pessers, category manager of circular economy at ABN AMRO bank. “For me, you’re part of the circular economy when you focus on keeping all materials in circulation.” [1]

There’s been a circular buzz going on for quite a while now. While the term was coined in 1989 by two environmental economists, Google Trends shows a steep increase since 2012. [2][3] And although there are many discussions on what being circular entails, one thing most people agree on ...

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