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  • Gen Yers have become obsessed with gardening
    Brooke Cagle, Creative Commons (2017) ©
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Why Gen Y have become obsessed with plants

Gen Y is embracing gardening, with growing plants and herbs indoors becoming a popular pastime for urban dwellers. Whether to boost wellbeing, bring a sense of calm to urban spaces or simply for its ease of maintenance, gardening is brushing off the soil of its previously stuffy image.

Location Northern Europe / North America

Scope
In June 2017, French president Emmanuel Macron declared to the world that we needed to “make our planet great again.” [1] This statement was a quip at Donald Trump’s decision to pull the US out of the Paris Climate Agreement. Just three months later, The Washington Post declared that “Millennials are filling their homes – and the void in their hearts – with houseplants” [2], and John Lewis called 2017 the year of the cacti, with searches for products featuring the desert plant rising by 162%, becoming the symbol of resistance in turbulent times. [

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