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  • Gen Yers have become obsessed with gardening
    Brooke Cagle, Creative Commons (2017) ©

Why Gen Y have become obsessed with plants

Gen Y is embracing gardening, with growing plants and herbs indoors becoming a popular pastime for urban dwellers. Whether to boost wellbeing, bring a sense of calm to urban spaces or simply for its ease of maintenance, gardening is brushing off the soil of its previously stuffy image.

Location Northern Europe / North America

In June 2017, French president Emmanuel Macron declared to the world that we needed to “make our planet great again.” [1] This statement was a quip at Donald Trump’s decision to pull the US out of the Paris Climate Agreement. Just three months later, The Washington Post declared that “Millennials are filling their homes – and the void in their hearts – with houseplants” [2], and John Lewis called 2017 the year of the cacti, with searches for products featuring the desert plant rising by 162%, becoming the symbol of resistance in turbulent times. [



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    While offices make teamwork easier, they can be seen as restrictive and unhealthy. To boost well-being, Amazon has built three biodomes in its headquarters. These vast, natural spaces aim to help employees de-stress by providing them with a break from the urban grind.

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    Between busy commutes, noise pollution and a lack of greenery, it’s no wonder that city-dwellers are 21% more likely to experience anxiety than country folk. Happy City is an initiative that advises decision makers on thinking that could lead to better urban planning – and happier urbanites.

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    Patch: growing a generation of urban gardeners

    With Gen Yers squeezing into ever smaller spaces in cities, it may seem like an unlikely time for a gardening boom. But there’s a whole generation of well-heeled and house-proud urbanites looking to make the most of their outdoor areas, and London-based Patch is helping their gardens grow.

  • Britain has a ‘lost generation’ of gardeners

    Britain has a ‘lost generation’ of gardeners

    New research suggests that Britain has a lost generation of gardeners. Boomers have neglected to teach their kids how to garden to due to work commitments, with urbanisation also playing its part, meaning that Gen Xers and Yers are left lacking green fingers and, subsequently, gorgeous gardens.