How are Gen Y and Z using food for activism?
REPORT
19 Feb 2018
How are Gen Y and Z using food for activism?

Young generations are turning to food to both speak out about political, social and spiritual beliefs, as well as a means to connect different cultures and serve as a healing medium. How can brands tap into this ethos and show that they actually care rather about supporting a cause?

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.