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  • Chinese youth are keeping calm amid mounting expectations
  • Chinese youth are keeping calm amid mounting expectations
    Andrew Haimerl, Creative Commons (2018) ©
Subculture

China’s Buddhist Youth: zen seekers in an anxious world

Amid expectations to strive at work, settle down, and be successful, many young people in China are feeling under pressure; 62% think that their lives are too stressful. How is the Buddhist Youth subculture reacting to societal demands? And how can brands tap into this so-called 'Zen-generation'?

Location China

Scope
After failing yet another job interview, 23-year-old Zhang Min just shrugged his shoulders. “[Failure] does not bother me as much as before,” he explains. “Whatever will be, will be.” [1] This approach to life is spreading across China. What began as a viral WeChat post titled ‘The First Batch of the Post-90s Generation Has Taken the Cloth’ has quickly become a philosophical movement among the nation’s youth, defined by the ethos that “it's okay to have, and it's okay not to have; no competition, no fight, no winning or losing.” Referred to as fo xi (which ...

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