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  • How can a novel soap make breast exams less scary?
  • How can a novel soap make breast exams less scary?
    Mitchell Orr, Creative Commons (2017) ©
CASE STUDY

BoobSoap: a playful nudge to self-check

Around 5,000 women under the age of 45 are diagnosed with breast cancer every year, and while self-checks are a vital part of early detection, fear and ignorance inhibit the examination of lumps and bumps. So, how can a simple bar of soap nudge young women to regularly check themselves?

Location United Kingdom

Scope
From #everybodyisbeautiful to #effyourbeautystandards, body-positive hashtags on Instagram are helping women to celebrate ‘thickness’ and embrace their acne. But a study published in 2018 has found that perfect body ideals do still exist – and they could be having a negative impact on women’s preventative health measures. According to the research, women who are dissatisfied with their breast size are less likely to carry out regular self-examinations, less confident about detecting a change, and more likely to delay seeing their doctor. A third of those surveyed admitted they rarely or never engaged in breast self-examination, and one in ten ...

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