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  • Modest-wear can also make a fashion statement
  • Modest-wear can also make a fashion statement
    EventPhotosNYC, Creative Commons (2016) ©
REPORT

How abayas have entered mainstream fashion

The abaya has evolved from religious attire to a stylish garment that’s appearing on catwalks and high streets in the Arab world and beyond. But while people consider modesty to be the key element of their design, how are fashion houses tailoring them to suit the modern Muslim woman?

Location Saudi Arabia

Scope
The abaya has evolved from religious attire to a stylish garment that’s appearing on catwalks and high streets in the Arab world and beyond. But while people consider modesty to be the key element of their design, today’s abayas are fashion-forward, with both luxury and emerging labels producing their own novel takes on them.

The Arabian Gulf is dominated by a dynamic and highly sophisticated retail environment, where savvy consumers are accustomed to the pick of the world’s luxury. [1][2] Considered to be among the world’s biggest buyers of high fashion – Muslim consumers ...

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