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  • Super Bowl 2018: the insights behind the ads
    Tourism Australia (2018) ©
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Super Bowl 2018: the insights behind the ads

How did celebrities help out when Alexa lost her voice? Why did Australia create a fake movie trailer? And is every advert on TV just another Tide spot? Canvas8 unpicks the behaviors that underpinned eight notable campaigns from the 2018 Super Bowl.

Location United States

Every year, the Super Bowl showcases big-budget ads to millions of viewers. But what can we learn from the behaviours that underpin America’s biggest campaigns? At Canvas8, we always want to know why. Why did Alexa lose her voice? Why did Australia create a fake movie trailer? And why did every ad become a Tide ad? Canvas8 has unpicked the behaviors that underpinned eight notable campaigns from the 2018 Super Bowl.

Click here to view the full behavioral analysis

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Canvas8

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