Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Is male beauty set to become a mainstream pursuit?
  • Is male beauty set to become a mainstream pursuit?
    David Yi / Very Good Light, 2017 ©
REPORT

How beauty brands can become male-friendly

The traditionally female-focused make-up market is steadily opening up to a new demographic – but what are the driving forces behind the male beauty movement? Canvas8 spoke to David Yi, the founder of Very Good Light, to understand how brands can tap into men’s growing interest in cosmetics.

Canvas8