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  • Do people really care about a brand’s unethical practices?
  • Do people really care about a brand’s unethical practices?
    Toa Heftiba (2018) ©
Science

Who made my clothes? The science of wilful ignorance

Eco-conscious consumers may say they’ll only buy sustainable food and fashion, but their actions don’t always match their words. Canvas8 spoke to Rebecca Walker Reczek, associate professor of marketing at the Fisher College of Business, to find out why we’re wilfully ignorant of ethical issues.

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