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  • How can a dating-style app help mums feel less lonely?
  • How can a dating-style app help mums feel less lonely?
    Peanut (2017) ©
CASE STUDY

Peanut: swiping right for new mum mates

The UK’s NCT has long provided new parents with expert info and a route to a new set of pals. But the pricey classes and ideological zealotry mean that many mums are after an alternative. Enter Peanut, which applies a Tinder-like model to friendship, easing anxieties at this stressful life stage.

Location United Kingdom

Scope
From BFP (big fat positive pregnancy test) to DH (dear husband) to SAHM (stay at home mum), reading mum blogs can be a bit like learning a new language for the uninitiated novice. Equally, the thought of turning up to a playgroup solo can feel overwhelming for new mums. And while the National Childbirth Trust (NCT) has been running groups in the UK for the past 60 years with the aim of educating parents and providing them with a support network, the ‘breast is best’ mantra and expensive price tag means that many mothers forgo signing up. Based on ...

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