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  • Can the promise of a reward get students to lay down their devices?
  • Can the promise of a reward get students to lay down their devices?
    David Kennedy (2018) ©
CASE STUDY

Hold: rewarding smartphone addicts for switching off

Digital distractions are harming Gen Z’s ability to learn, with 60% of teens having neglected school work due to the allure of their smartphones. By offering a range of steadily increasing rewards, the Hold app is giving students a reason to put down their devices and concentrate in the classroom.

Location Norway / United Kingdom

Scope
Over two billion people around the world log on to Facebook every month, with the average time spent on the platform amounting to 35 minutes each day. [1][2] And a lot of these visits are made through people’s most intimate devices – there were 1.15 billion daily active users on mobiles in December 2016. [1] But how are people supposed to tear themselves away from the lure of social media?

The Hold app thinks that it has the answer – rewards. Developed by graduate students in Norway, it rewards people with increasingly valuable ...

Canvas8

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