Can ‘retailtainment’ save the American mall?
REPORT
29 Jan 2018
Can ‘retailtainment’ save the American mall?

American malls face an uncertain future amid shoppers’ growing preference for online and an over-supply of retail space. To entice people back, some owners and developers are prioritizing food, fitness and entertainment experiences – but will it be enough to weather retail’s reckoning?

Andrea Graham Richeson

Andrea Graham Richeson is a New York-based writer, consultant and consumer anthropologist studying why people love what they love. She specialises in youth culture, gaming, fandoms, social media, and new media. She is the founder of the youth culture consultancy Youth Tribes.