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  • Why does presentation matter when comparing products?
  • Why does presentation matter when comparing products?
    Oskar Krawczyk (2016) ©
Science

A, B or C? The science of making the best decision

People make thousands of decisions daily, from what to watch on TV to what to eat for lunch. Canvas8 spoke to Shankha Basu, assistant professor of marketing at Leeds University Business School, to find out why people make better decisions when options are presented together, rather than one by one.

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