Why relationships trump tech in online art sales
REPORT
17 Jan 2018
Why relationships trump tech in online art sales

Over half of Gen Yers say they’d buy art on the web, but most transactions happen in face-to-face contexts, while 49% of online art buyers still prefer visiting physical spaces. So, what in-roads is digital making into the market, and is it the great democratising force it's often made out to be?

Nikolai Ishchuk