Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How can brands stand out as the best of the rest?
  • How can brands stand out as the best of the rest?
    Whereslugo (2017) ©

Why do people pick second best in the grocery store?

Dinner is in an hour and a key ingredient is missing, so you pop to the closest shop only to find that it doesn’t have your usual brand. When shoppers need something instantly and their first choice isn’t available, what informs their selection? How do companies compete to be the second best choice?

Location North America / Northern Europe

An atmosphere of economic uncertainty in the UK following the Brexit vote, coupled with news that grocery price inflation hit its highest point in four years in 2017, signals a possible impact on everyday spending. [1] Compared to the UK's 3% overall inflation rate, the US is holding steady at around 2%, although it has seen large price increases for specific goods over the last year; the price of bacon rose by 11.8%, while lettuce was 7.8% more expensive than in 2016. [2]

With greater pressure on household budgets, grocery shoppers are likely to be ...



  • Article image Brandless: selling groceries direct-to-consumer

    By adopting a digitally driven, direct-to-consumer model, shipping goods straight from factories and eliminating ‘brand tax’, the Brandless site is a store where all products cost $3 or less. But will the service offer enough of an incentive to tempt people away from their local supermarket?

  • Article image What do Britons think of staffless grocery stores?

    Self-service checkouts, with their ‘shouty’ voices and technical hiccups, have a bad reputation among Britons. So, how would they feel about an entirely automated retail experience? Canvas8 spoke with 20 people from across the UK to find out whether they would shop at a staffless grocery store.

  • Article image Why do American Gen Yers love big box retailers?

    Despite their love of online shopping, young Americans still see great value in supercentres, with many visiting a Target and Walmart on a weekly basis. In the first of a two-part report, we explore how big box retailers are tapping into aspirational consumerism to grab the interest of Gen Y.

  • Article image Where are Americans going for their groceries?

    Everything Americans throw into their baskets and trolleys as they peruse the aisles of their local supermarket has built an industry that's worth over $600 billion. But who actually heads out to pick up the groceries and when they do it is changing. How are big chains and local mini-marts adapting?