Why young shoppers are using add-to-cart bots
REPORT
11 Jan 2018
Why young shoppers are using add-to-cart bots

Add-to-cart bots are considered controversial but necessary tools among savvy shoppers who are eager for an edge in the competitive collectors’ market, where speed is key to grabbing a pair of Yeezys or Hamilton tickets. But how might this technology impact the wider retail and resale sector?

Andrea Graham Richeson

Andrea Graham Richeson is a New York-based writer, consultant and consumer anthropologist studying why people love what they love. She specialises in youth culture, gaming, fandoms, social media, and new media. She is the founder of the youth culture consultancy Youth Tribes.