As Boomers approach retirement with time and money, they’re longing for adventure, with some hopping on a chopper; in 2014, 3,000 over-50s gained a UK motorbike licence. Saga bought motorcycle insurer Bennetts to tap into this market, but what’s driving over-50s to the open road?

Cannes Lions 2017 was populated by campaigns looking to fight discrimination, offer a helping hand and connect to customers in real-time. Canvas8 has identified 10 of the key behaviours that underpinned the winning messages.

The post-uni backpacking trip is a rite of passage for many young adults – a chance to explore distant lands and make new friends. But as students struggle to balance their wanderlust with rising tuition fees, something strange has happened on the traveller trail; it’s now filled with Boomers.

With over a million ‘boomerang kids’ in the UK living back with their parents, returning to the family home after university has become the new normal for Gen Yers. And many of them don’t expect to get their own place anytime soon, despite the tensions such living arrangements can create.