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  • How can brand better target parents whose children have flown the nest?
  • How can brand better target parents whose children have flown the nest?
    Maddy Baker, Creative Commons (2017) ©
Subculture

Empty Nesters: embracing life without the kids

Empty nesters are seen as having a hard time once their children leave, having to splash out on luxury items and pets to compensate for their absent kids. Yet, in reality, they’re online, optimistic and looking for meaningful experiences. So, how can brands reach this group more effectively?

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