Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How will people escape the real world in 2018?
  • How will people escape the real world in 2018?
    Jakob Owens (2016) ©
REPORT

Expert Outlook 2018: Break Reality

What do shoppers expect from in-store interactions? Why is ‘everyday luxury’ so appealing to younger generations? And how is social media influencing home design? The 2018 Expert Outlook includes perspectives from 42 members of the Canvas8 Network on what to expect in the year ahead.

Location Global

This year, in 'Break Reality', we’ve spoken to three experts from 14 sectors about the key themes and developments to expect in 2018.

...

Canvas8

Related

  • Article image

    2018 Expert Outlook on Technology

    Do people want more selective social media? Can VR extend to our other senses? And how is AI heightening expectations for personalisation? In this part of the 2018 Expert Outlook series, we speak to three technology experts about how the devices we use are changing us. 

  • Article image

    2018 Expert Outlook on Shopping

    How are brick-and-mortar stores being reimagined? How will voice searches impact what people choose to buy? And what is brand bypass? In this part of the 2018 Expert Outlook series, we speak to three shopping experts about what’s changing in the way people shop.

  • Article image

    2018 Expert Outlook on Money

    Are we comfortable with outsourcing our decisions to AI? How will traditional banks cope in a digital world? Will new EU legislation really shake up the sector? In this part of the 2018 Expert Outlook series, we speak to three money experts about what’s changing in the way people bank and spend globally.

  • Article image

    2018 Expert Outlook on Media and Entertainment

    How do people pick what to watch in the evening? What role will tech play in music discovery? And how are subscription services changing media consumption habits? In this part of the 2018 Expert Outlook, we speak to three experts about how we’ll entertain ourselves in the coming year.

  • Article image

    2018 Expert Outlook on Luxury

    Should high-end brands be accessible? Will stores become exhibition spaces? What makes a cool collaboration? As part of the 2018 Expert Outlook, we speak to three experts about why luxury consumers want to get their hands dirty and how they expect brands to express their values.

  • Article image

    2018 Expert Outlook on Leisure

    How are hotels catering to pick-and-mix consumers? Why do fans want sports to be more ‘authentic’? And what do people expect from out-of-home leisure? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in the way people spend their free time.

  • Article image

    2018 Expert Outlook on Home

    How do people make design decisions? Where do they get inspiration for interiors? And how do they decorate their homes to feel like places of escape? In this chapter of the 2018 Expert Outlook series, we speak to three experts about the ways in which we’ll mould our households next year.

  • Article image

    2018 Expert Outlook on Health

    How is technology changing people’s approach to wellbeing? What will be the role of doctors in the future? And how is medicine being personalised? In this part of the 2018 Expert Outlook series, we speak to three experts about the ways in which our relationship with health will evolve.

  • Article image

    2018 Expert Outlook on Getting Around

    Is the personal car a thing of the past? Are air taxis set to take off in the near future? And how are public transport services adapting to on-demand lifestyles? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in the way people get from A to B.

  • Article image

    2018 Expert Outlook on Eating and Drinking

    How is technology changing the way food is served? What can brands do to tackle worries about food waste? And how are flowers finding their way into our meals? In this part of the 2018 Expert Outlook series, we speak to three experts about how people will be eating and drinking next year.

  • Article image

    2018 Expert Outlook on Communications

    How are social platforms converging? Will voice assistants lead to a renaissance in audio advertising? And have people had enough of sharing with the world? In this part of the 2018 Expert Outlook series, we speak to three comms experts about what’s affecting the ways people interact.

  • Article image

    2018 Expert Outlook on Citizenship

    Has polarisation made it normal to be strongly opinionated? Does a brand seem less genuine if it brags about its good behaviour? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in people’s – and brands’ – perceived role in society.