What’s your reputation worth?
REPORT
1 Jan 2018
What’s your reputation worth?

From Yelp ratings to Google reviews, it’s easy to see if a company’s conduct matches up to its image. And while brand reputation has always been important, the digital age is quantifying it for the first time. How can brands ensure that their ratings are working for them in the best possible way?

Ian Hsieh

Ian Hsieh is a Cornwall-based journalist specialising in music, technology and visual arts. He writes words for global brands and publications, including Audi, Kodak, Highsnobiety and Bandcamp.