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  • What does online reputation mean to a brand?
  • What does online reputation mean to a brand?
    Campbell Boulanger, Creative Commons (2017) ©
REPORT

What’s your reputation worth?

From Yelp ratings to Google reviews, it’s easy to see if a company’s conduct matches up to its image. And while brand reputation has always been important, the digital age is quantifying it for the first time. How can brands ensure that their ratings are working for them in the best possible way?

Location Global

Scope
Whether it’s deciding on the restaurant where you’re going to eat dinner or the new phone you’re going to buy, an online review can make or break a decision. In today’s ‘reviews culture,’ everything a person could do or buy comes with a visible stamp of approval – a score that helps them decide whether something is worth their time and money. That score is proving increasingly influential when it comes to consumers’ purchasing decisions; a recent survey by Podium shows that online reviews impact 93% of shoppers. [1]

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