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  • IKEA Place lets people try their furniture in a virtual setting
  • IKEA Place lets people try their furniture in a virtual setting
    Ikea (2017) ©
CASE STUDY

IKEA Place: virtually try furniture before you buy

Almost 40% of Britons buy the wrong size Christmas tree every year, not to mention clothes, shoes and furniture. The IKEA Place AR app allows people to place furniture into their homes at the touch of a button. But can AR offer a practical solution to the risky business of furniture shopping?

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