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  • Are media subscription services always beneficial for consumers?
  • Are media subscription services always beneficial for consumers?
    Rhett Noonan, Creative Commons (2017) ©

2018 Expert Outlook on Media and Entertainment

How do people pick what to watch in the evening? What role will tech play in music discovery? And how are subscription services changing media consumption habits? In this part of the 2018 Expert Outlook, we speak to three experts about how we’ll entertain ourselves in the coming year.

Location Global

2017 saw subscription model extend across music, TV, and games. With so much content now available, curation will become increasingly important in 2018. Watching, listening, and playing have become more insular pastimes, with smaller, personalised devices now the norm. Advertisers are having to create more engaging campaigns that people don’t just ‘skip’.

In the Media and Entertainment chapter of the 2018 Expert Outlook, Canvas8 speaks to David Price, director of insights and analysis at the IFPI; Nina Evans, talent and music producer for the Channel 4 daytime show Sunday Brunch; and Ian Dransfield, a games journalist who has written ...



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