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  • What will make people trust in nootropics?
  • What will make people trust in nootropics?
    Jose Aljovin, Creative Commons (2017) ©
CASE STUDY

Qualia: a smart drug made by the crowd

Nootropics are hailed within the biohacking community for their ability to improve focus, increase productivity, and generally enhance cognitive function. But with the efficacy of smart drugs questionable without clinical trials, how is Qualia from the Neurohacker Collective gaining people’s trust?

Location United States

Scope
Nootropics can seem like a panacea for modern life’s ills – dietary supplements that fine-tune the brains of an ambitious but overstretched workforce. Qualia is one such smart drug, claiming to improve focus, increase productivity, and generally enhance cognitive function for its users. It’s produced by the Neurohacker Collective, a group of experts and leaders across disciplines, from agriculture to AI, who are committed to biohacking – naturally optimizing physical and emotional performance.

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