Sporting triumphs and tragedies are remembered decades after they occur. But with the rise of social media, Gen Y are craving content outside of live games; they watch trick shot videos on YouTube and follow stars on Instagram. How is Whistle Sports tapping into these digital opportunities?

Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?

Sport has a long and fruitful broadcast history. And digitisation means the modern fan can watch games anywhere, anytime; two-thirds of ESPN’s audience view on their mobile. With Twitter now securing NFL streaming rights for Thursdays, the sport has never been more accessible.

Plenty of people discuss sports on social media, but soon you could be streaming them live on these platforms, too. Alongside Verizon and Amazon, Facebook has announced an interest in buying the TV rights for Thursday Night Football in its first public bid to broadcast a live event.