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  • Does sunshine make people more prone to splurging?
  • Does sunshine make people more prone to splurging?
    EventPhotosNYC, Creative Commons (2017) ©
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How a seasonal mindset affects the way people spend

Ever felt your spirits lift when the sun is out, or slump when waking up to grey clouds? It’s something we all experience, but beyond affecting mood, how does the weather impact shopping habits? And how can brands capitalise on seasonal and daily shifts to satisfy customers’ needs?

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