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  • Bringing brick-and-mortar banking to a mobile generation
  • Bringing brick-and-mortar banking to a mobile generation
    Sebastiaan Ter Burg, Creative Commons (2017) ©
CASE STUDY

Samsung: pop-ups for the online banking generation

Having come of age in a recession, Gen Yers are suspicious of high street banks. But as they begin to require more complex financial products, they’re struggling to find the advice they need online. In response, Samsung is creating a range of pop-up solutions, bringing branches to digital natives.

Location North America / Northern Europe

Scope
The rise of mobile banking has seen experts hailing the death of the high street branch; in 2015, ex-Barclays CEO Antony Jenkins predicted that the number of branches would decline by 50% within ten years, and Reuters projects that 762 will close in the UK in 2017 alone. [1][2]

This is why Samsung, the world’s second-largest technology company, is helping banks to create high-tech pop-ups that will meet the needs of Gen Y customers. Designed for a generation that craves financial advice, but loathes setting foot inside a physical branch, these locations will provide a ...

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