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  • Why does the start of the working week inspire so much dread?
  • Why does the start of the working week inspire so much dread?
    Dan Bøțan, Creative Commons (2017) ©
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How can brands help to banish the Monday blues?

‘Monday blues’ may be attributed to a series of factors, but most boil down to anxieties about returning to work. As this phenomenon gains traction in social science, how are brands turning the concept on its head to energise and empower people on the first day of the working week?

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