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  • Why does the start of the working week inspire so much dread?
  • Why does the start of the working week inspire so much dread?
    Dan Bøțan, Creative Commons (2017) ©

How can brands help to banish the Monday blues?

‘Monday blues’ may be attributed to a series of factors, but most boil down to anxieties about returning to work. As this phenomenon gains traction in social science, how are brands turning the concept on its head to energise and empower people on the first day of the working week?

Location United Kingdom

When Brenda Ann Spencer shot two people dead and wounded eight more outside of a San Diego elementary school in 1979, the then-16-year-old simply gave the reason: “I don’t like Mondays.” [1] While there were deeper motives behind her actions and though it’s obvious that not being fond of Mondays is no justification to maim and kill, the sentiment on its own is widespread. A study of 50 million Twitter posts dating back to 2008 found that happiness levels do indeed sink to their lowest level on a Monday, while separate research commissioned by Spotify found that ...



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