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  • How is the mobile gaming market evolving?
  • How is the mobile gaming market evolving?
    Michael Brace, Creative Commons (2017) ©
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How mobile gaming combats stress and kills boredom

The proliferation of smartphones has seen video gaming break free from the sofa and enter the wider world, opening the medium up to new audiences. But beyond helping people to pass the time, how have mobile games become so popular? And what are the commercial barriers and opportunities?

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Nintendo’s third mobile title, Animal Crossing: Pocket Camp, is set to launch on both the Apple and Android app stores in late November 2017. In the game, players meet and make friends with anthropomorphic animals, completing errands to earn various rewards. It may sound innocuous, but it has been described as the developer’s biggest move yet in mobile gaming, with its monetisation features potentially making it a “long-term cash machine.” [1]

Although Nintendo is a relative newcomer in mobile gaming, the market is certainly big enough to accommodate the famed developer; the sector generated more revenue ...

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