High-profile data leaks over recent years have seen internet users wise up to the dark side of connectivity. In Germany, where privacy is highly valued, email provider ProtonMail is easing fears through end-to-end encryption, ensuring that neither governments nor hackers can access inboxes.

In the 97th episode of podcast Reply All, producer Phia Bennin sought to find out what kind of person gets phished, setting a hacker on her tech-savvy coworkers to see which of them would fall a scam. While it highlighted the risks everyone faces online, do people care enough to act on cyber security?

The internet has reached a security milestone, with Mozilla revealing that the amount of encrypted traffic is roughly equal to the amount of un-encrypted traffic. It’s not perfect – yet – but it shows the development of the web browsing experience is adapting to increasingly security-conscious users.

With every Google search, Amazon purchase and Facebook like, you generate a digital profile of your habits and interests for advertisers to target. It may seem invasive, but selling personal data is necessary to maintain free online services – so how can brands de-stigmatise the use of this info?