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  • How do smartphone cameras direct our sensory attention?
  • How do smartphone cameras direct our sensory attention?
    Treefort Music Fest, Creative Commons (2017) ©

Lights, Camera, Action! The science of visual memory

Whether it’s to savour a memory or gain social cred on Instagram, everyone takes pictures – but what impact does it have on our experiences? Canvas8 spoke to Alixandra Barasch, associate professor of marketing at the NYU Stern School of Business, to uncover the science of visual memories.

Location Global

On the 4th of November 2017, 60 people at A Perfect Circle gig were kicked out for taking pictures – an act that violated the band’s strict ‘no photos’ policy. While concert-goers were warned about the consequences of using their phones at the event, the decision caused an uproar among fans. It’s because taking photos is a ubiquitous way of documenting one’s life, from what you ate for breakfast to what you looked like on your wedding day.

Experiences are an important part of people’s lives, and with dual camera smartphones expected to account for ...



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