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  • What makes celebs seem credible on health?
  • What makes celebs seem credible on health?
    Creative Industries Styria, Creative Commons (2017) ©
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Why are Americans adopting alternative remedies?

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?

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