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  • Can you ever trust what’s in a digital dating profile?
  • Can you ever trust what’s in a digital dating profile?
    Strelka Institute for Media, Architecture and Design, Creative Commons (2017) ©
CASE STUDY

Bumble: safer swiping for work and play

Finding romance over the web can be tricky; 53% of Americans who use dating sites lie on their profiles, and women often face harassment on such platforms. Through its female-first approach and verification measures, Bumble aims to give users a safe and transparent way to meet new people.

Location Global

Scope
Dating apps, in general, are seen as a bit of fun – digital tools that let users easily meet new people and hook-up. But Bumble has aimed to be taken seriously from day one, building itself up as a paragon of authenticity. In the thorny world of online matchmaking, where women often face harassment and unsolicited advances, its appeal is unique – after a match is made, only women can instigate conversation.

In October 2017, the female-first approach was extended to the world of work with the release of Bumble Bizz. The in-app feature will harness the classic swipe ...

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