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  • Charity is about much more than giving loose change
  • Charity is about much more than giving loose change
    Treefort Music Fest, Creative Commons (2017) ©
REPORT

How is the culture of charity changing?

From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?

Location Global

Scope
The way people interact with charities is changing as global issues such as the refugee crisis, austerity-related funding cuts, and climate change spark a heightened sense of personal and corporate responsibility. This desire to do more good in the world is being facilitated by technology and social media, which is enabling individuals to feel more connected to causes and more empowered to take action. For proof of this, one needn’t look further than the $10 million raised via Facebook in response to the devastation caused by Hurricane Harvey in August 2017. [1]

Many consumers are also showing ...

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