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  • Simplifying sizing using bots and big data
  • Simplifying sizing using bots and big data
    EventPhotosNYC, Creative Commons (2016) ©
CASE STUDY

Levi’s Virtual Stylist: finding the perfect fit with a bot

Online sales account for just 17% of spending on denim in the US – no surprise given that finding the perfect fitting jeans can require multiple store visits. Levi’s aims to change that with its Virtual Stylist, a chatbot that learns a user’s ideal style and fit before making recommendations.

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