Denim comes in all shapes and sizes; from skinny to slim fit to bootcut. We wear it while gardening, to work or to an evening soirée. But in 2014, denim sales in the US dropped by 8%, as activewear grew by the same amount. How can denim brands stay relevant in the age of the yoga pant?

Private messaging is an ideal medium to do the obvious – open a dialogue and conduct a conversation. In fact, 59% of all US social sharing now occurs in private channels. But while people are happy to chat to their mates on platforms like Facebook Messenger, how can brands get involved?

Are you too busy to take out your debit card to pay for coffee? Or wish you could get directions without looking at your phone? Thanks to new innovations in the fashtech world, wearables are moving way beyond wristbands. But will smart clothing be a passing fad or a future must-have?

Vanity sizing can make shopping for clothes slow, frustrating, and potentially damaging to one’s self-esteem. True Fit believes it has the solution. Collating information from around 10,000 brands across the globe, it’s helping people find the right size for them, whether buying online or in-person.