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  • People are posting ephemeral Stories of everyday life
  • People are posting ephemeral Stories of everyday life
    Brunel Johnson (2017) ©

Why social media Stories have got people hooked

The ‘Stories’ features on Instagram and Snapchat have proven popular among users for their impermanence, authenticity, and behind-the-scenes nature. But how exactly are they being used by brands, celebrities and regular people? And how are these temporary digital tales evolving?

Location Global

First Snapchat, then Instagram, then Facebook – ‘Stories’ have taken off in a big way on social media platforms. Even WhatsApp has tried to get involved with its Status feature. Launched in 2016, Instagram’s take on the feature has revolutionised the way the app is used, with users under 25 now averaging more than 32 minutes a day on it, while those over 25 spend more than 24 minutes daily. What’s more, over half of businesses on Instagram posted their own Story in July 2017. [1]

Not one to be left behind, Facebook’s decision to get in ...



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