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  • People are posting ephemeral Stories of everyday life
  • People are posting ephemeral Stories of everyday life
    Brunel Johnson (2017) ©
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Why social media Stories have got people hooked

The ‘Stories’ features on Instagram and Snapchat have proven popular among users for their impermanence, authenticity, and behind-the-scenes nature. But how exactly are they being used by brands, celebrities and regular people? And how are these temporary digital tales evolving?

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