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  • Fusing public and private transport for the best of both worlds
  • Fusing public and private transport for the best of both worlds
    Diogo Barbieri, Creative Commons (2015) ©
CASE STUDY

MetrôRio 99: discounted taxis for Rio subway riders

The MetrôRio 99 initiative in Rio de Janeiro combines public and private transport to offer people discounts on taxis if they ride the metro. With mounting road congestion and subway ridership on the decline – falling 14.5% between 2016 and 2017 – can it change how Brazilians get around the city?

Location Brazil

Scope
With Rio de Janeiro seeing a 14.5% drop in subway ridership between 2016 and 2017, and persistent traffic making it the eighth most-congested city in the world, the local government is desperate to get people on to public transport. [1][2] The MetrôRio 99 initiative fuses public and private options to offer users discounts on taxis if they ride the metro. It’s the latest in a series of global initiatives combining different modes of transport for a seamless travel experience in urban hubs.

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