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  • Fusing public and private transport for the best of both worlds
  • Fusing public and private transport for the best of both worlds
    Diogo Barbieri, Creative Commons (2015) ©

MetrôRio 99: discounted taxis for Rio subway riders

The MetrôRio 99 initiative in Rio de Janeiro combines public and private transport to offer people discounts on taxis if they ride the metro. With mounting road congestion and subway ridership on the decline – falling 14.5% between 2016 and 2017 – can it change how Brazilians get around the city?

Location Brazil

With Rio de Janeiro seeing a 14.5% drop in subway ridership between 2016 and 2017, and persistent traffic making it the eighth most-congested city in the world, the local government is desperate to get people on to public transport. [1][2] The MetrôRio 99 initiative fuses public and private options to offer users discounts on taxis if they ride the metro. It’s the latest in a series of global initiatives combining different modes of transport for a seamless travel experience in urban hubs.





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    Zeelo: on-demand, crowd-sourced coach travel

    National Express may ferry 19 million Britons around the country each year, but thanks to leaking AC, uncomfortable seats and restrictive schedules, many aren’t thrilled having to travel by coach. Zeelo is hoping to disrupt the sector by providing transport where and when people actually need it.

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    How does violence shape life in Brazil?

    Brazil is home to 21 of the 50 most violent cities in the world, with drug trafficking, gang wars, political instability and poverty all fuelling the country’s high crime rates. How are regular Brazilians reacting to persistent urban violence? And how does crime affect their lifestyles?

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    Whim: an all-inclusive public transport service

    With two-thirds of the world’s population expected to live in cities by 2050, it’s a good job there are more ways to get around than ever. But Whim is the first service to pull them all into one place – letting users find and pay for the best combination of options for any journey in a single app.

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    Me Appego: helping Brazilians secure their cars

    Brazil’s high crime rates have many citizens looking to protect themselves – and their property – through technology. Me Appego is just one in a variety of safety measures available for drivers nationwide, letting users track their cars via an app and a small GPS device in their glove box.