Clio Awards 2017: the insights behind the ads
REPORT
29 Sep 2017
Clio Awards 2017: the insights behind the ads

Why did a middle-aged woman in a bad wig selling pretzels go viral? What drove Rick Ross to buy a Checkers franchise? And how can everyone relate to a woman in a designer dress losing it at a fancy dinner? Canvas8 unpicks the behaviours that underpinned eight of the 2017 Clio Award winners.