Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Giving beauty buffs a say on the products they use
  • Giving beauty buffs a say on the products they use
    Glossier (2016) ©
CASE STUDY

Glossier: a cult beauty brand led by the crowd

New beauty start-ups are regularly springing up on Instagram, but few have managed to make as powerful an impact as New York-based Glossier. How has this blog-turned-brand cultivated a fiercely loyal following? And what can its approach to product creation teach the wider industry?

Canvas8