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  • Should brands have a place and film and TV narratives?
  • Should brands have a place and film and TV narratives?
    Strelka Institute, Creative Commons, 2017 ©
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How do Britons view product placement?

Product placement is a Marmite issue. While some people may find a Miley Cyrus music video featuring EOS lip balm, Tom Ford sunglasses and Beats speakers totally tacky, others barely notice it. Canvas8 spoke to 30 Britons to gauge how they feel about this form of advertising in film and on TV.

Canvas8