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  • Helping young Aussies secure their financial future
  • Helping young Aussies secure their financial future
    AMP (2017) ©
CASE STUDY

AMP Goals 360: robo-advice for Gen Y’s finances

Almost half of Aussies regularly daydream about the future, but just 20% of young people have sought financial advice that could help them later in life. How is AMP Goals 360 – an interactive advice service – helping a tech-savvy generation get more engaged with their finances?

Location Australia

Scope
Investments. Mortgages. Superannuation. Retirement. These terms are a source of stress for many Australians, with a fear of financial matters paralysing them with inaction. According to the MLC Wealth Sentiment Survey, only 30% of Aussies sought advice on key money matters between 2014 and 2016, despite most people being unsatisfied with their wealth. [1] What’s more, 80% of Gen Yers don’t seek professional financial advice, citing reasons such as ‘it’s too expensive’ or that their investment is ‘too small to need advice’. [2]

Acting on extensive research that revealed the potential for robo-advice to become ...

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