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  • Are people protesting just for the social cachet?
  • Are people protesting just for the social cachet?
    Vlad Tchompalov (2017) ©

Is it cool to be a concerned citizen?

From taking #nomakeup selfies to signing petitions on political issues, a growing sense of social responsibility and commitment to local community have changed the way people view social action. Is caring about causes the new badge of cool? And has it become ‘chic’ to protest?

Location North America / Northern Europe

Amid widespread political polarisation in the UK and US and ongoing international refugee crises, taking some form of social action – from volunteering to signing petitions to offline campaigning – is becoming increasingly common. While ‘clicktivism’ is a popular outlet – there are nearly a million Instagram posts tagged with #protest – 89% of Britons said they participated in at least one charitable or social action in 2016, while monetary donations to charity from individual Americans increased by nearly 4% in the same year. [1][2]

Digital platforms such as 38 Degrees ...



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