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  • How are beauty brands embracing diversity?
  • How are beauty brands embracing diversity?
    Being (2017) ©
CASE STUDY

Being: inclusive body care for Gen Z beauty junkies

With half of Gen Zers wanting to see ‘someone like themselves’ in branded messaging, and 77% preferring ads that show real people in real situations, this diverse cohort is driving major change in the beauty world. How is body care brand Being appealing to this desire for inclusivity?

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