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  • Why are brands turning to bots for customer interactions?
  • Why are brands turning to bots for customer interactions?
    Muhammad Raufan Yusup (2017) ©
CASE STUDY

Kylie: automated, authentic customer service

Customer service can be a make or break factor for businesses; 52% of Americans switched brands between 2015 and 2016 due to poor service. Through AI, Kylie helps companies provide rapid responses that are consistent across channels. But do people want to receive help from a bot?

Location Global / North America

Scope
With 51% of people saying that a business needs to be available for contact 24/7, how are customer service departments expected to cope? One avenue that many companies are considering is automation through tools like intelligent chatbots. [1] Launched in April 2017, Kylie claims to be able to ‘clone’ a brand’s online presence – from its tone to interactions to reaction time.

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