Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why do assertive adverts annoy some people?
  • Why do assertive adverts annoy some people?
    Sam Rodgers, Creative Commons (2016) ©
REPORT

Buy it now! The science of assertive advertising

Join now! Like us on Facebook! Assertive ads are everywhere, but how effective are they? Canvas8 spoke with Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida’s College of Business, about why these messages annoy a brand’s loyal customers the most.

Canvas8