Supercentres are well positioned to introduce people to the latest gadgets as they shop, but how is tech adoption by brands impacting the future of retail? In the second of a two-part report, we examine how big box retailers in the US are using data to enhance the in-store experience.

Over the past decade, a growing number of people have traded trolleys for home delivery. But while the online retail experience continues to evolve, less is happening in-store. Coop Italia is hoping to change this with a flagship store that it’s touting as ‘the supermarket of the future’.

Healthy food is rarely cheap or convenient in the US, leading many people to settle for junk options instead. The issue is exacerbated in low-income areas, where access to nutritious fare is often limited. Everytable aims change this, offering healthy meals priced based on local income levels.

People love to grumble about supermarket self-service machines. In fact 93% of UK shoppers claim to find them frustrating. But while consumers rant and rave when surveyed, statistics show that more people are using self-service than ever before. So do we really hate serving ourselves?