Tapping into the gender-neutral movement, Tootsa MacGinty is an award-winning, unisex clothing brand for kids. Pioneering a shift in parenting styles, it's one in a number of brands clothing tomorrow's generation. But could it also be a nod towards the future of kids’ retail?

Gen X may be overlooked by marketers, but they've impacted everything from music to fashion to politics. Now that they’re in their 40s, they’ve replaced drug-fuelled raves with dinner and diapers – but that doesn't mean they're any less cool, as Tiffanie Darke, author of Now We Are 40, tells Canvas8.

Spending on clothes may be falling, but people are splashing out more than ever on childrenswear. However, online shopping options for luxury pint-sized outfits lag behind their adult counterparts. Maisonette aims to change that with its curated, digital one-stop kidswear shop.

Three-quarters of women see second-hand clothing as being identical in quality to new garments – and some even consider it to be more valuable. Sustainable fashion brand Ace & Jig is tapping into this sentiment through timeless design, free repairs and fan-centric swap parties.