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  • Turning passive viewers into story shapers
  • Turning passive viewers into story shapers
    Netflix (2017) ©
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Puss in Book: controlling the storyline on Netflix

Many people will have watched a show and hated the ending or a particular character’s choices. Now, Netflix’s interactive shows, beginning with Puss in Book, are giving people control over how a plot plays out. But how does letting viewers guide a story affect their relationship with the content?

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