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  • How can unloved objects become desirable?
  • How can unloved objects become desirable?
    IKEA (2017) ©
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Can a grudge purchase ever be exciting?

Whether it’s a fridge, toilet brush or car insurance, there are some things in life that people simply need to buy, but which they dislike spending their hard-earned cash on. How can brands harness design, technology and experiences to make these grudge purchases a little less painful?

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