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  • How does bundling impact the perception of products?
  • How does bundling impact the perception of products?
    Andrew Robles (2017) ©
Science

What a deal! The science of bundle packages

From clothing subscriptions to holiday plans, bundle packages are everywhere – but what’s their appeal? Canvas8 spoke with Ayelet Fishbach and Franklin Shaddy, researchers at the University of Chicago’s Booth School of Business, to learn what makes a bundle more valuable than its separate parts.

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