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  • The quest to save the planet starts at a young age
  • The quest to save the planet starts at a young age
    Krists Luhaers, Creative Commons (2017) ©

How Gen Z live sustainably

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.

Location Global

"[Gen Z] want an experiential life,” says Emily Sheffield, editor of Miss Vogue. “It's not about sitting in an office; they want to be involved in adventures they can talk about and post on their Instagram. They want to be part of debates, they want to feel involved in world issues.” [1]

This hyper-connected cohort has grown up streaming world news on social media, flitting between as many as five screens a day. [2] And while they might post online updates on everything from their meals to their latest make-up haul, they’re also aware of ...



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    Teen Vogue: fusing fashion and politics

    Once known for beauty tips and celebrity interviews, Teen Vogue relaunched in 2015 with a trio of young editors at the helm and a renewed focus on socially-conscious content. How did the ‘cool girl’s guide to fashion’ become an all-round mentor for America’s switched-on Gen Zers?

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    H&M: fast fashion meets ethical accolades

    In 2015, Swedish fast fashion giant H&M was named one of the world’s most ethical companies thanks to its extensive sustainability efforts. But in an industry built on cheap thrills, can the rush of buying new stuff ever sit comfortably with the ethical responsibility to slow down consumption?