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  • The quest to save the planet starts at a young age
  • The quest to save the planet starts at a young age
    Krists Luhaers, Creative Commons (2017) ©
REPORT

How Gen Z live sustainably

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.

Location Global

Scope
"[Gen Z] want an experiential life,” says Emily Sheffield, editor of Miss Vogue. “It's not about sitting in an office; they want to be involved in adventures they can talk about and post on their Instagram. They want to be part of debates, they want to feel involved in world issues.” [1]

This hyper-connected cohort has grown up streaming world news on social media, flitting between as many as five screens a day. [2] And while they might post online updates on everything from their meals to their latest make-up haul, they’re also aware of ...

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